User Research Workflow 

Design is about creating experiences for people.

User testing gives users a voice.

 
Research in
Development Lifecycle

Conducting user research allows continuous optimization of the products and services in order to improve usability and answer user needs.

Fail fast,
fail often

  • Conduct lean user research that matches the agile pace

  • Start with low-fidelity prototypes and iterate.

  • Catch design flaws early

Plan tests as part of the development

  • Set an ongoing test timeline (Beta, per release/Q/sprint, etc.)

  • Include improvements as part of the development timeline

  • Test every stage of the development process 

 
Research methods

Persona Identification & Use Cases

Preliminary study for a new service or feature in order to get insights about the use cases and the personas. 

  • Observe users to gain qualitative insights of real life usage

  • Survey people who match the personas to gain quantitative insights of needs and preferences

  • Review any existing usage data that will provide more quantitative insights of actual usage 

Concept Testing

High-level assessment of design concepts before development, to validate & decide between different design solutions.

  • Prepare a prototype of your design and test it with real users

  • Use online testing with participants who match the personas 

  • Guerrilla testing - use a paper prototype or a high-level mockup of the design to gain quick insights​

Usability Study 

Validate a design with real users in order to detect usability flaws and collect feedback. 

  • Onsite usability testing - meet your users in-person, observe and ask questions throughout.

  • Remote/online study - meet users online, using a conferencing tool with screen sharing and video.

  • Observation - observe users in relevant contexts as they perform regular tasks

Satisfaction Measurement 

Collect user feedback of products & services, and measure improvement over time.

  • Measure satisfaction score (CSAT/NPS) and collect candid, honest feedback

  • Ask specific questions about interactions and experiences with the products

  • Aim to reach actionable data-driven insights to drive improvement

  • Perform this as an ongoing process in order to measure improvement over time

 

©2020 by Oz Richter. All Rights Reserved.