What I do
I help companies meet business KPIs using design strategies.
The human experience is at the core of my professional endeavors as a designer, and creating exciting moments for users is my passion. I advocate for users by communicating their needs. I collect and feed insights, so decisions in the company can be based on knowledge, not assumptions.
Translate business goals & user needs into UX strategies
Craft great products that delights users
Define agile UX design & research work process
UX Design & Research Team Leader
2016 – Present
As the UX Research & Design Team Leader at Carlson Wagonlit Travel, I oversee the design and user research of applications that lead the corporate travel market. I manage an international team of talented UX Designers & Researchers and inspire them to push the boundaries of what’s possible. I have instilled UCD methodologies into my company’s DNA, and implemented UX work process methodologies that have had a direct impact on the company's KPIs.
UX Design & Research
Leading the creation of unique and inspirational products in corporate travel, from conception stage through production. I Identified & set product strategy by distilling user needs into an experience that benefits the business goals.
Product design, user experience
June 2012 - May 2014
As lead designer for the AT&T Connect line of products, I guided a team of GUI and UX designers while delivering UX work for iOS, Android, Windows phone, PC, Mac and web applications. My responsibilities included conducting user testing, research, creating personas and user stories, wireframes and prototypes. My role involved working with Agile and Waterfall development teams, from Israel and US.
Interactive design lecturer
As the interactive design lecturer in the faculty for graphic design, I was responsible for creating lesson plans, teaching Interactive design methodologies and mentoring the students in their final projects.
Owner, Design lead
As the Design Lead in the company, I was entrusted with all user experience deliveries including research, UI and GUI design, along with product management. My role involved business strategy, product management, user-research, concept, and art direction for mobile applications.
Yale, New Haven, Connecticut
Certification, Business Management for Creative Leaders.
Business certificate program curated for design professionals in partnership with AGIA at the Yale School of Management.
Bezalel, Jerusalem, Israel
Visual communications dept. B.design
Interactive Design Program