top of page
User Personas

Personas are representationד of the different types of users that might use your product, and they exist to help you better understand your users’ needs, experiences, behaviors and goals. Personas will help you identify the user you’re designing for and recognize that different people have different needs and expectations.


The myCWT personas are organized into 3 types. These personas are based on qualitative and quantitative user research and represent different types of myCWT users with different needs and concerns.

User Personas: Text
User Personas: Work
User Personas: Text
bottom of page