User Personas

Personas are a representation of the different user types that might use your product, and they exist to help you better understand your users’ needs, experiences, behaviors and goals. Personas will help you identify the user you’re designing for and recognize that different people have different needs and expectations.


The myCWT personas are distributed into 3 types. These personas are based on qualitative and quantitative user research and represent different types of myCWT users with different needs and concerns.


Next Projects: Flight Booking Survey 


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