What I do
UX Strategies & Processes:
Experience
Principles
Guiding & aligning design teams across the company
UXR
Workflow
Implementing user research in agile development
Design
Thinking
Using Design Thinking techniques to solve business problems
User Personas
Representing different types of users with their specific needs & concerns.
User
Journey Map
Visualizing processes users go through, friction
points & opportunities
Latest Case Studies:
Redesign Case Study:
Flight booking app
Improving the app's flight booking capabilities, from collecting initial feedback to solutionizing.
App Creation Case Study:
Travel Arranger tool
End-to-end design process of the myCWT tool for Travel Arrangers in CWT
Design Thinking Case Study:
Support Process
An example of how we used a Design Thinking workflow to solve our support process and meet user needs.
Recent Projects:
Project:
myCWT Mobile App
myCWT populates users' travel information, helps to book company-preferred travel, and provides real-time flight notifications, including delays, cancellations and gate changes, for all major airlines.
Project:
myCWT Web Portal
This website is the the gateway for corporate travelers, which serves as a hub for all travel-related topics. From this site, travelers can book travel, get support from CWT and manage their trips.
Project:
Chat Service
A new channel for travelers to contact CWT agents that is available in multiple platforms, including an agent-facing platform.
Project:
FixSomething
FixSomething is a photo-sharing puzzle game, in which the user sends a photo to his rival in form of a puzzle, combined with obstacles. The opponent then has to solve it before being able to save the photo.
Project:
AT&T Connect
The iPad and iPhone applications for Connect were designed to allow a user to host and attend conferences outside the office. In this project, I translated the PC product into a mobile experience.